Make your customers’ location your business

Where are your customers travelling from in order to do business with you? Answering this question can prove a valuable insight in helping you grow your business.

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Over the last two years, Google reported a 900% increase in searches that contain the phrase “near me”.¹

Google found that in APAC, 49% of marketing budgets are going into location-based marketing.²

Reviews can be highly influential on potential customers, with an estimated +90% of consumers reading local reviews.³

Your guide to identifying your customer locations

View guide (PDF)

Locating your customers and attracting more of them to your business

Once you know the location of your top spenders, be empowered to localise your marketing and identify new areas for expansion.

More benefits of focusing on your customers’ local area:

An increase in repeat customers
Customers recommending your business to others
Boosting local market share
More effective marketing – for example, location-targeted ads, local content, SEO.

Below you’ll find a useful article and practical guide to get you thinking about where your customers live when you’re marketing and growing your business.

The importance of knowing where your customers are

Big dreams for small businesses

Growing can be intimidating for small business owners, but it doesn’t need to be. We’ll take you through the fundamental points to consider when expanding your business – weaving in knowledge of where your top customers are located.

3 tips on how to take your business to your customers

Knowing which suburbs your customers come from is a valuable insight to have when marketing your business. Our guide will teach you key ways to reach your newly identified customer locations.

Check out more insights about your customers in Daily IQ

To find out more about which customer age segments are your highest spenders, their gender or where they live, visit CommBank’s free business insights tool, Daily IQ – available in NetBank under the View Accounts menu.

View more insights

A shop owner using Daily IQ for insights into her customers

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Things you should know

¹Why local will win for brands in 2020 – AdNews.com.au 2020

²Report: Location-based marketing is increasingly valuable, but data accuracy remains in question – CMO.com.au – 2021

³ Local digital marketing – is your brand on the map? – AdNews.com.au 2020

As this information has been prepared without having regard to your individual and/or business objectives, financial situation or needs, you should, before acting on this information, consider its appropriateness to your circumstances and seek professional advice.

Daily IQ has been prepared as a research tool for general informational purposes only and should not be relied on to make business decisions or for account reconciliation. The information may be incomplete or not up to date and may contain errors and omissions. Any projections and forecasts are based on a number of assumptions and estimations, including future events and contingencies, which may be inaccurate. The insights come only from CommBank debit and credit card transactions, including EFTPOS on your business’ CommBank merchant facilities (including online transactions since 27 November 2015). Data is based on primary cardholder. The data may not be what you expected if; not all of your eligible bank accounts are linked to your NetBank service, your CommBank merchant facilities don’t settle into a CommBank settlement account or your CommBank settlement account is not linked to your NetBank service.

Commonwealth Bank of Australia ABN 48 123 123 124 AFSL and Australian credit licence 234945.