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Once you know the location of your top spenders, be empowered to localise your marketing and identify new areas for expansion.
More benefits of focusing on your customers’ local area:
Below you’ll find a useful article and practical guide to get you thinking about where your customers live when you’re marketing and growing your business.
Big dreams for small businesses
Growing can be intimidating for small business owners, but it doesn’t need to be. We’ll take you through the fundamental points to consider when expanding your business – weaving in knowledge of where your top customers are located.
3 tips on how to take your business to your customers
Knowing which suburbs your customers come from is a valuable insight to have when marketing your business. Our guide will teach you key ways to reach your newly identified customer locations.
To find out more about which customer age segments are your highest spenders, their gender or where they live, visit CommBank’s free business insights tool, Daily IQ – available in NetBank under the View Accounts menu.
1 Why local will win for brands in 2020 – AdNews.com.au 2020
3 Local digital marketing – is your brand on the map? – AdNews.com.au 2020
As this information has been prepared without having regard to your individual and/or business objectives, financial situation or needs, you should, before acting on this information, consider its appropriateness to your circumstances and seek professional advice.
Daily IQ has been prepared as a research tool for general informational purposes only and should not be relied on to make business decisions or for account reconciliation. The information may be incomplete or not up to date and may contain errors and omissions. Any projections and forecasts are based on a number of assumptions and estimations, including future events and contingencies, which may be inaccurate. The insights come only from CommBank debit and credit card transactions, including EFTPOS on your business’ CommBank merchant facilities (including online transactions since 27 November 2015). Data is based on primary cardholder. The data may not be what you expected if; not all of your eligible bank accounts are linked to your NetBank service, your CommBank merchant facilities don’t settle into a CommBank settlement account or your CommBank settlement account is not linked to your NetBank service.
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