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Spotting trends to stay ahead of the curve

When you know what’s happening in your local economy, it’s easier for your business to stay one step ahead. We can help you leverage the latest insights from economic activity in your local area, to:

  • Discover which local industries are benefiting from consumer spending
  • Directly target the age groups and demographics spending more
  • Learn if it’s worth pivoting your products/services
  • Reframe your business plan to leverage these trends

To help you take advantage of powerful local economic insights, we’ve put together these resources offering some of the practical steps you can take to keep your business moving forward.

small business stay ahead on trend

Five ways to leverage local economic insights

Insights to help you spot more opportunities

know customer spend

Learn how consumers may be planning to spend

What if you knew how consumers were planning to spend their money? Our Household Spending Intentions Series provides a unique analysis of spending plans across sectors like retail, travel, entertainment and more.

cross industries

See what’s happening across industries

From infrastructure to healthcare, logistics to agribusiness, we produce a range of up-to-the-minute reports and case studies across multiple industry sectors to keep you informed on the latest trends and developments.

Daily IQ termiinal solution

Get regular insights on your local customers using Daily IQ

With a CommBank terminal solution you also get access to Daily IQ – our insight-driven updates providing regular data and insights on your local customer behaviour, spending habits, demographics, locations and more.

Solutions to help drive your business forward

understanding your business

Understand your business data with Vonto

Vonto is a free app that plugs into your business tools like Xero, Facebook, Shopify and Google Analytics, creating a personalised overview of your cash flow, social media engagement, website traffic and more.

Simplify online store

Create an online store with CommBank Simplify

Take your business to a whole new audience with CommBank Simplify. It helps you easily create an online store to showcase your products and safely accept and process payments.

merchant solutions online

Process customer payments effortlessly

We provide a range of merchant solutions to help you seamlessly process and manage customer payments. From EFTPOS and in-person solutions to eCommerce and online, there’s a choice to suit your business.

Get regular insights on your customers using Daily IQ

With a CommBank terminal solution you also get access to rich customer data in Daily IQ – our insight-driven tool providing regular data and insights on your customer behaviour, spending habits, demographics, locations and more. Read more

A shop owner using Daily IQ for insights into her customers

Looking after your regular customers

Looking after your regular customers can have a huge impact on your business. Not only are they more likely to spend more per visit, but, being locals, visit more often.

Read more

Things you should know

As this information has been prepared without having regard to your individual and/or business objectives, financial situation or needs, you should, before acting on this information, consider its appropriateness to your circumstances and seek professional advice.

Daily IQ has been prepared as a research tool for general informational purposes only and should not be relied on to make business decisions or for account reconciliation. The information may be incomplete or not up to date and may contain errors and omissions. Any projections and forecasts are based on a number of assumptions and estimations, including future events and contingencies, which may be inaccurate. The insights come only from CommBank debit and credit card transactions, including EFTPOS on your business’ CommBank merchant facilities (including online transactions since 27 November 2015). Data is based on primary cardholder. The data may not be what you expected if:

  • not all of your eligible bank accounts are linked to your NetBank service
  • your CommBank merchant facilities don’t settle into a CommBank settlement account or 
  • your CommBank settlement account is not linked to your NetBank service. 

Please view our Merchant Agreement, Financial Services Guide, Terms and Conditions for Business Transaction and Savings Accounts and Operator and User Guides at our Merchant Support Centre.

Commonwealth Bank of Australia ABN 48 123 123 124 AFSL and Australian credit licence 234945